Google Ads Performance Max: 10 Dos, Don’ts, Watchouts & Workarounds

Now that we’ve all been living with Performance Max for a while and starting to test the format, we’re learning the intricacies and nuances of the newest Google Ads campaign type. Some aspects of Performance Max feel completely novel, like auto-generated video assets and URL expansion. Other aspects feel vaguely familiar, like responsive ads and […]

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