How to Write Interesting, Informative, And Useful Content for The Web

Content consumers now go to the web for information, entertainment, and everything in between, and so do content producers. But what kind of content would you like to serve your visitors? On one hand, there is content that has many words to fill the page but nobody likes to read it. It is boring, confusing, […]

Google Ads Performance Max: 10 Dos, Don’ts, Watchouts & Workarounds

Now that we’ve all been living with Performance Max for a while and starting to test the format, we’re learning the intricacies and nuances of the newest Google Ads campaign type. Some aspects of Performance Max feel completely novel, like auto-generated video assets and URL expansion. Other aspects feel vaguely familiar, like responsive ads and […]